Challenge
Interest-Centric UI is revolutionizing the way small businesses in the US manage 401k plans for their employees. One of our clients needed to improve their user experience in a new mobile interface adapted to support a variety of devices. This required a mobile and user friendly web application that would support and enhance credibility with customers, clients, and influencers. They wanted to improve the existing web application with a new look and feel that could scale efficiently on across mobile devices. The challenge for Intellinez was to provide an exceptionally immersive experience while driving additional data and analytics, resulting in a higher rate of user engagement.
Approach
We at Intellinez employed React, a declarative, efficient, and flexible, open source javascript library for building user interfaces. In the case of Human Interest, we chose React as it allowed the creation of a fast, simple and scalable frontend for user friendly web applications. Using React, our engineers executed the development by segmenting the project into separate components. An additional challenge encountered was working with the dated legacy technologies like Baobab and the integration of new React components to the production through provider repository using git submodule. Despite all of the technical complexities and challenges, we successfully resolved all issues and also implemented the new style reports and analytics to go with the new front end.
Outcome
The Human Interest web application is now well adapted for mobile devices. Their new look application provides a user experience that is modern, seamless, and efficient, with meaningful and actionable custom analytics and reporting. Recently, Human Interest has seen a significant surge in user logins and the number of reports created, generated, and perhaps most importantly, downloaded indicating enhanced user value as compared to the previous capability.
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